Rocktown Yarn
Client/Organization
Rocktown Yarn, Harrisonburg, VA
Role
Creative strategist, direction, and researcher
Date
September 2021 (2 weeks)
Credit
Caroline Rodda, Niki Karaoli, Catherine Perrine, Melker Anshelm, Adobe Photoshop, Adobe Illustrator
ABOUT
This project was done for my SMAD 342: Elements of Creative Advertising class in Fall 2021. Divided into groups, we were given the assignment of creating two print ads for Rocktown Yarn, a local small business in Harrisonburg, Virginia.
Our parameters for the project were to create a magazine ad and an out-of-home ad in our choice of context. My group decided to create a billboard ad.
GALLERY
BILLBOARD AD MOCKUP
PRINT AD MOCKUP