Play-doh campaign
About
During my senior year in the SMAD program at JMU, among a group of my fellow Creative Advertising peers, I was tasked with redesigning the imagery and focus of an iconic brand, Play-Doh. The goal of the project was to select a company and identify a new demographic audience to target. By utilizing Play-Doh’s unique strengths, weaknesses, and, of course, products, we worked to create a rebranded campaign across digital, social, and print advertising.
Above, explore highlights from our pre-campaign research, creative strategy, and the final copy. Explore the gallery below to see our creatives for social media platforms Coub and Instagram, an OOH billboard spot, a commercial, and more!
Credit
Caroline Rodda, Catherine Perrine, Lauren LaFlamme,
Mastan Rashid, Samantha Aldridge, Adobe Photoshop, Illustrator
Client/Organization
Play-Doh
Pawtucket, RI
Timeline
2 weeks
Role
Creative strategist, data nalysist and researcher, graphic designer
Date Completed
December 2022
