Lex’s Big Buns
Client/Organization
Lex’s Big Buns, Midlothian, VA
Role
Graphic designer, strategist
Date
December 2022 (<2 weeks)
Credit
Caroline Rodda, Adobe Illustrator
ABOUT
This project is a commissioned logo design for Lex’s Big Buns, a local artisanal good company who is known for especially large cinnamon rolls. Lex’s requested a simple design that conveyed a homemade yet elevated appeal. While the design works in both black and white, Lex’s requested a rich navy blue label to contrast with the creamy frosting of a cinnamon roll or another delectable dessert.
PROCESS
I began with designing a moodboard for Lex’s to view with various inspiration, then mocked up a few logos I felt captured the shared inspiration and initial request. The final logo combines Lex’s iconic ‘big buns’ with a brief tagline and establishment date.
ROUGHS
FINAL LOGO
PACKAGING LABEL
GALLERY: MOCKUPS & LOGO IN ACTION
