ABOUT

This project was done for my SMAD 342: Elements of Creative Advertising class that I took in Fall 2021. The goal of the project was to increase user engagement and participation on the socials of the Arts Council of the Valley (ACV) to promote its event First Fridays, which takes place once a month in downtown Harrisonburg at local galleries and venues displaying art by local artists.

My group decided to create posts for Facebook, Twitter, Instagram, and Snapchat. Our concept was called “My First Fridays Face,” featuring a hashtag for users to post their photos, specifically selfies or portraits from First Fridays, with the chance to be featured on socials.